This is the first of 3 blogs that may help you with improving your business, focusing on a better future and giving you an optimistic outlook. If you like these you may want to subscribe by visiting our website.
Are you ready for change as change is inevitable?
We are living in uncertain times. Having just climbed out of one recession, have you put any strategies in place to protect yourself if and when we fall back into another? We know that the economy continually goes round in circles, it goes up and it goes down. Currently, I have never read so many stories of ADIs doing well with full diaries and working too hard. When it's good we suffer from work / life balance and when it's bad we just struggle.
A way of protecting yourself is to develop a unique selling point (USP) that helps you stand out from the crowd. This can be difficult to find in an industry where we are all equal by just holding the green badge. The DVSA have thoughts about creating a hierarchy of ADIs through 'earned recognition' and this very thought may send you running to social media to protest and voice your opinion shouting loudly 'how dare they?' The DVSA are responsible for the standards of ADIs that are held on the Register and the DVSA believe the general public should be informed of those standards. You can see this already happening on the www.gov.uk website when you look for the 'find your nearest driving instructor'.
A starting place to find your own personal USP is to look at what sets you apart from your fellow ADIs. Below is a list of points that you may want to look at with regard to your competition:
Price (remember this is not about being the cheapest - it's about giving value for money - you could even be the most expensive)
Range of Products and Services
Ease of booking
Speed of delivery
You may want to add more to this list.
So start comparing yourself to the competition and find out what sets you apart. Create your own unique selling points because at the end of the day we are in business.
We like to keep you up to date at Tri Coaching Partnership and want to share with you some findings from a recent report on the Road User Education (RUE) project, the main aims of which are:
1. To motivate and support drivers to reflect and learn throughout their life.
2. To improve the effectiveness of the way drivers learn.
If we look at ourselves, the system of driver training has a heavy focus on driver testing, whereas the RUE project has its emphasis on Education and Training as the number 1 objective.
The current DVSA National Standards have been influenced by the Goals for Driver Education model which has 4 main levels (there is a 5th) covering these factors:
Level 1 - Basic Vehicle Control
Level 2 - Mastery of Traffic situations
These 2 levels are generally all that is needed to pass our current driving test but are not sufficient to prepare a new driver for a life long journey of learning. The next 2 levels have far more influence on post-test driving and they are:
Level 3 - Journey Planning
Level 4 - Personal Characteristics
Although, we know our driving test is evolving, it is difficult to measure these final 2 levels.
All 4 levels of the GDE consider these factors :
Knowledge and Skills
Risk Increasing factors
Our flagship course - the BTEC Level 4 in Coaching for Driver Development - helps you develop self-evaluation skills in new drivers. Coaching and Client-Centred Learning is the way forward for our industry.
Some of the essential ingredients of coaching - that you must be able to know and understand - are listed below and have been taken from the the Road User Education project:
This is just a small section of the report on the RUE project. If you feel like you are going to be left behind we will help you discover new skills and develop your existing skills.
So many of our clients find that our Tri Coaching Partnership BTEC Level 4 Professional Award in Coaching for Driver development has helped them unlock their potential.
Below are some recent comments from ADIs attending the course.
Linda Western'Many thanks to Graham Hooper, Sue McCormack, Di, and Sara for all ur help and support. Many thanks also to Lisa Vincent, Brian Munn, and Claire Fry for all their valuable input and knowledge,it's great to see and hear other people's opinions and working methods as we can always learn from them. It's so interesting seeing things that you struggle with, dealt with so easily by others. It gets you to think about things in a different way which allows, the seemingly impossible to be easy.
We had a lot of laughs along the way as Sue and Graham make the classroom session relaxed and fun, and as we all know that is when u learn best.
Both are always at the end of the phone or email to give u every support and advice to guide you, when you get to that. I wish I had done the assignment earlier stage.
Many Thanks to all.
Now I must get on with the assignment'
'Likewise, thanks to you all for being so supportive and, well, nice! It was lovely to be in the company of such like-minded people. I've found it very challenging but incredibly rewarding. It has reinvigorated me and I now enjoy my job so much more.'
Due to logistical difficulties we are sad to say that our BTEC 4 course starting in July will probably be our last in Glasgow, so if you live in the North of England or Scotland we will help you spread the cost of your payments.
For more information on all of our courses head to our website.