- Credibility - people need to believe in you. This is a two-way process. Believe in your pupils: their strengths and abilities; focus on their learning needs; treat them with respect; see their failings as development opportunites; and celebrate their achievements - and your pupils, in turn, will believe in you.
- Self-belief - believe in yourself. You have worked hard to become a driving instructor in the first place and you understand the need for continual professional development. You know you are good at what you do because you keep improving your understanding of how people learn, client-centred learning techniques and the risk-increasing factors surrounding newly qualified drivers.
- Diary and time management - being busy is a great way to show people that you are good at what you do. Block off your diary for the times you do not wish to work and stick to this. Saying 'No' lets people know you are busy.
- Unique selling points - set yourself apart from the rest and promote the benefits to your customers.
- Website - have a good website that justifies why you are the best. Make use of social media, like Facebook and Instagram. This is where your customers are at and therefore it is where your business is.
- Reviews and referrals - your business and reputation depend on these. You will reap the benefits from the time invested to encourage your customers to recommend you to their friends and family, and also to write reviews about you that you can put on your website, use to promote yourself on social media and send out in emails.
- Self-development - this is the key to growing your reputation and therefore being able to charge a lesson price that both gives value for money and makes you feel adequately rewarded. Decide:
- Where am I now?
- Where do I need to be?
- How am I going to get there?
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