Who decides how much you earn? More precisely, who decides how much you charge?
Have you ever sat back and thought about how much you need to live on? Rent/mortgage, energy bills, council tax, food, clothing, holidays? Thinking of holidays, how about rainy days???
It’s very rare to find an ADI that actually decides how much they charge based on how much they want to earn. The vast majority look and see what the local ‘market price’ is for their area and then decide whether to price themselves just over or just under that price. Correct? Earnings therefore are based on the number of hours worked i.e. quantity, rather than the amount per hour which means quality … of work of course, not just life! …
If however you could decide what you really want to charge how would you be able to charge it or more precisely, do you think that you’d have the guts to do so? Would it be too much do you think? Even more importantly, how would you feel if you could eh?
So sit back and think. What could YOU do to charge that price? Have you ever paid for a service that you initially thought was expensive but turned out to be well worth it? What was it and also, what was it that made it well worth it?
Was it the quality of the service that made it value for money? (Remember that if you thought it was expensive but well worth it, was it really expensive?) If you can still remember it and how good it was, would you recommend it to any one you know so that they could benefit from this experience?
Now then, could you do something to make your driving lessons ‘well worth it’?
Could you do something that would make your learners tell their friends the same thing?
Improving the way that you conduct your driving lessons could make it ‘well worth it’ for your customers as well couldn’t it? Have you ever been asked to do something and take responsibility for doing it by someone that you respected? How did you feel about yourself and how did you feel about that person that gave you that opportunity? Was it ‘well worth it’?
To turn yourself into an ADI that can allow their customers to put their money where your mouth is, contact Tony Phillips and discuss Tri-Coaching’s aCCeLerate BTEC Level 3 Advanced Award for Coaching in Driver Development course.
Tri-Coaching has turned Tony’s world round and he could now help you to turn yours.